The day is almost here! I’m launching so many new branding assets LIVE on my Twitch channel this Friday at 1pm PDT!

This is a day I’ve been looking forward to for well over a year, now. I’m not even the least bit exaggerating when I say that it still doesn’t feel real. It probably still won’t feel real when it’s happening. It probably still won’t feel real for days after it happens.

But the fact of the matter is that I will be rebranding. A whole new JeffBrutlag is coming to the internet, one that I feel needed to be here from the start, but I have no regrets about it taking this long to get here.

We’re celebrating with a big, long, girthy stream to debut all the new imagery, and talk all about having been partnered on Twitch for 3 whole years. There will be tons of giveaways, both from the new merch store that I’ll launch the same day and from companies we’re partnered with. We’re also playing the absolute weirdest horror game I’ve ever seen, which I promise will not be scary at all. I wouldn’t mind if it was, since horror is a huge pillar of content on the channel, but it’s a good game for a celebration I want to appeal to the masses. It’ll honestly just be the kookiest, goofiest experience wearing a horror game costume, and I’m so excited to try it.

But what I’m most excited for is to see YOU. I hope to see you there, even if it’s just to say hi. You being there would mean so much more than I could put into words.

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